B2B sales expert with 20+ years of extensive experience across 3 industries and 8 countries (Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE, and Switzerland), specializing in technology
and digital transformation.
Proven expertise in solution selling with 16 years in IT hardware and solutions, 1 year in CRM/BPM, and 3 years in the pharmaceutical sector. Adept of building and nurturing long-term, mutually beneficial B2B relationships focused on added value delivery. B2B Growth advisor for global markets.
Selected experience
–In the role of Commercial Director, achieved significant global sales results across 60 countries, focusing on developing and executing distribution strategies and market penetration initiatives for Swiss medical brands in the GCC, MENA, and Asia regions. Facilitated strategic sessions that unified cross-functional teams and stakeholders, ensuring alignment with organizational goals and the successful implementation of a comprehensive global strategy.
–As the Global Channel Team Lead, developed and expanded a robust channel sales strategy across LATAM, EMEA, and APAC regions, which resulted in substantial revenue growth. Involved in managing end-to-end channel sales processes and identifying and nurturing relationships with new and existing partners. Implemented effective training programs and support mechanisms for the channel team, ensuring our strategic objectives were met and exceeded.
–In the tenure as Sales Director, led both direct and indirect sales channels across multiple countries, achieving exceptional revenue growth and transforming the business model towards service provision and value-based selling. Led the business model transformation from a primarily product sales focus to a comprehensive service provider approach. By implementing a Value-Based Selling framework, demonstrated the tangible business value of our solutions to prospects and existing clients. Set OKR goals fostered a results-driven culture, driving the sales team to meet and exceed ambitious targets.
–Spearheaded digital transformation initiatives aimed at enhancing customer experience and operational efficiencies. Focused on helping clients generate high-quality leads globally for SaaS and IT product solutions built on a value-driven strategy.
Education & Certifications
–MBA, Sheffield University, UK
–Master’s Degree in Economics from National Transport University, Ukraine
–Certified Global Account Manager, The University of St. Gallen, Switzerland
–ICF Executive Coach
